IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain objectA-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud / By Good To SEO
Digital out-of-home advertising is fracturing into many channelsA-From MTT, Channel: Martech: Advertising / By Good To SEO
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraudA-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, Mobile Marketing / By Good To SEO
Verizon Media replaces Flurry Ads with new Verizon Ads SDKA-From MTT, Aol, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Mobile Marketing, Programmatic Advertising & Media Buying, Yahoo, Yahoo: Advertising / By Good To SEO
IgnitionOne now uses AI to predict a display ad’s performance – before it runsA-From MTT, Channel: Martech: Advertising / By Good To SEO
LiveRamp makes its IdentityLink available for RTBA-From MTT, Channel: Martech: Advertising / By Good To SEO
Eyelevel.ai launches contextual ad platform for chatbotsA-From MTT, Channel: Martech: Advertising / By Good To SEO
What marketers should know about Hulu’s new ‘pause’ adsA-Post to MarTech Today, Channel: Martech: Advertising, Display Advertising, Marketing Tools, Programmatic Advertising & Media Buying, video / By Good To SEO
Lucidity’s new report shows a successful field test for blockchain-based ad optimizationA-From MTT, Blockchain, Channel: Martech: Advertising / By Good To SEO
Adjust unveils a new standard to combat fraudulent ad clicksA-From MTT, Channel: Martech: Advertising / By Good To SEO
Know your options: Identity resolution beyond the walled gardensA-From MTT, Channel: Martech: Advertising / By Good To SEO
Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelationA-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying / By Good To SEO
