IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object
Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem.
Channel: Martech: Advertising
Digital out-of-home advertising is fracturing into many channels
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may.
In A-From MTT , Channel: Martech: Advertising , Display Advertising , Display Advertising: Ad Fraud , Internet Marketing Industry , Mobile Marketing
IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of.
In A-From MTT , Aol , Channel: Martech: Advertising , Display Advertising , Marketing Tools , Mobile Marketing , Programmatic Advertising & Media Buying , Yahoo , Yahoo: Advertising
Verizon Media replaces Flurry Ads with new Verizon Ads SDK
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says.
IgnitionOne now uses AI to predict a display ad’s performance – before it runs
Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is.
LiveRamp makes its IdentityLink available for RTB
LiveRamp’s IdentityLink visualizationIdentity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side.
Eyelevel.ai launches contextual ad platform for chatbots
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique.
In A-Post to MarTech Today , Channel: Martech: Advertising , Display Advertising , Marketing Tools , Programmatic Advertising & Media Buying , video
What marketers should know about Hulu’s new ‘pause’ ads
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the.
Lucidity’s new report shows a successful field test for blockchain-based ad optimization
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report.Blockchain and reality joined.
Adjust unveils a new standard to combat fraudulent ad clicks
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week.Called Click Validation Through.