Two new specs aimed at addressing ad fraud and increasing transparency from the buy-side of the digital advertising ecosystem.
Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may.
In A-From MTT , Channel: Martech: Advertising , Display Advertising , Display Advertising: Ad Fraud , Internet Marketing Industry , Mobile Marketing
IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of.
In A-From MTT , Aol , Channel: Martech: Advertising , Display Advertising , Marketing Tools , Mobile Marketing , Programmatic Advertising & Media Buying , Yahoo , Yahoo: Advertising
Verizon Media is replacing Flurry Monetization and ONE Mobile SDK with a new Verizon Ads SDK. The company says.
Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is.
A San Francisco-based startup is out today with a native conversational marketing platform that it says offers a unique.
In A-Post to MarTech Today , Channel: Martech: Advertising , Display Advertising , Marketing Tools , Programmatic Advertising & Media Buying , video
A few weeks ago, media platform Hulu unveiled a new “non-intrusive, viewer-initiated” ad unit that plays when viewers pause the.
Impression and click match rates for mid-campaign optimization away from “discrepant” sources, per the Lucidity report.Blockchain and reality joined.
Berlin-based mobile measurement firm Adjust released a new standard for combating mobile click fraud this week.Called Click Validation Through.