Focus

Publishers Shift Focus From Advertiser To Customer

Publishers Shift Focus From Advertiser To Customer

At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have …

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Sponsored Posts

Startup Trending in the Wrong Direction? Areas To Focus On To Steady The Business

Sponsored Startup life is not for everyone due to the shear stress of trying to succeed. A handful of large companies have the luxury of leeway in terms of allowing an employee to do the bare minimum. But for most startups and those involved on the ground level, the personal satisfaction of being able to …

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How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path …

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