Emilia researches and writes UK Reports, focusing on Household, BPC and Brands. April 15th, 2020April 15th, 2020 Cleaning is important to households even more so now than ever, as Mintel research shows that over half of UK adults with cleaning responsibilities in their home believe that a clean house is beneficial to health. However, brands …
Maintain long-term cleaning focus beyond COVID-19 Read More »
SEO will be a primary focus for marketers during the downturn, says survey – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok …
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COVID-19 stories: At-home marketers shifting focus, adjusting goals – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
WASHINGTON, DC – MARCH 09: Elon Musk, founder and chief engineer of SpaceX speaks at the 2020 … [+] Satellite Conference and Exhibition March 9, 2020 in Washington, DC. Musk answered a range of questions relating to SpaceX projects during his appearance at the conference. (Photo by Win McNamee/Getty Images) Getty Images Last week, the …
Stop Tweeting About Coronavirus And Focus On Solutions Read More »
At Forrester, we talk a lot about the age of the customer — a 20-year business cycle where empowered customers are shaping industries. Within the media industry, publishers usually have two main types of customers: Advertisers that want to buy ad space to reach a publisher’s audience Consumers who read/watch/view the publisher’s content Publishers Have …
Publishers Shift Focus From Advertiser To Customer Read More »
Sponsored Startup life is not for everyone due to the shear stress of trying to succeed. A handful of large companies have the luxury of leeway in terms of allowing an employee to do the bare minimum. But for most startups and those involved on the ground level, the personal satisfaction of being able to …
Startup Trending in the Wrong Direction? Areas To Focus On To Steady The Business Read More »
The success of your website is largely dependent on whether or not people visit it. If they can’t even find it then any growth is going to be a real struggle. While certain search engine optimization (SEO) strategies – such as a fast-loading webpage – will always be of benefit, tactics continue to evolve from year to …
With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path …
How BERT is helping SEO agencies focus on collaboration strategies Read More »
Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. …
The emergence of AI-powered martech has given marketers a lot to grapple with the last couple of years. Some have voiced fears of being replaced by automation. Others are excited by the potential time and cost savings. But with all the hype around new technology, we may have overlooked the most exciting part of the …
Soapbox: AI will help marketers focus on being human again Read More »
SMX speaker, Frédéric Dubut of Bing, explains why 2020 is the year SEOs need to evaluate their intent research practices to keep up with the latest developments in deep learning and natural language processing. Below is the video transcript: Hi everyone. This is Frédéric Dubut from Bing, here to talk about some of the cool …
SEOs must focus on intent research practices in 2020 Read More »
Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here in New …
Focus on E-A-T to avoid performance problems in 2020 Read More »
