foundational

PPC Advertising for B2B Organizations: Foundational Considerations

Pay-per-click (PPC) advertising for B2B can be a highly effective marketing tactic when done correctly. Adopting a PPC strategy has numerous benefits, but they can only be realized with the right strategic framework and careful execution. Getting started with PPC advertising doesn’t have to be an all-hands-on-deck project, but it does require planning and close …

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