Fraud

NS8 screening a Shopify store

NS8 raises $123 million to thwart ecommerce fraud using behavioral analytics

Technology NEWS /

NS8, a fraud prevention platform designed to protect online transactions, has raised $123 million in a round of funding led by Lightspeed Venture Partners, with participation from AXA Venture Partners. Founded out of Las Vegas in 2016, NS8 meshes automation, behavioral analytics, device fingerprinting, and real-time scoring to identify fraudulent activity and establish the authenticity […]

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Credit Card Fraud the Top Identity Theft Risk in 2019

Small Business News /

Identity theft continues to affect Americans with credit card fraud topping the list of identity thefts crimes in 2019. This according to research by PreciseSecurity. In 2019 some 271, 823 Americans were victims of credit card fraud. Overall, more than 9 million Americans have their identities stolen each year. Identity theft complaints in the U.S.

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Majority of consumers want standards and tougher action against review fraud

SEO BLOG /

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews.

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DoubleVerify launches CTV certification program to help curb ad fraud

SEO BLOG /

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using

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In-App Mobile Ad Fraud Up 800 Percent

In-App Mobile Ad Fraud Up 800 Percent

SEO BLOG /

Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for

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How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Influencer marketing, influencer marketing fraud, infographics /

Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their ad spend to fraud annually. For

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Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud

SEO BLOG /

Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and

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