Fraud

DoubleVerify launches CTV certification program to help curb ad fraud

The ad authentification and measurement platform DoubleVerify has launched a certification program for the connected TV (CTV) programmatic ad industry, aiming to reduce ad fraud and invalid traffic (IVT) across the CTV space. To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using …

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In-App Mobile Ad Fraud Up 800 Percent

In-App Mobile Ad Fraud Up 800 Percent

Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for …

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How Influencer Marketing Fraud Could Cost Your Business [Infographic]

Just how serious is the problem of influencer marketing follower fraud to companies? It will interest you to note that influencer marketing fraud is a $ 1.3 billion affair and both big and small businesses are suffering alike, according to InvespCro. According to CBS, advertisers lose 15% of their ad spend to fraud annually. For …

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Comscore settles charges that it and former CEO Serge Matta engaged in securities fraud

Earlier this year Comscore lost its CEO Bryan Wiener and President Sarah Hofstetter. The two left over an alleged strategy dispute with the board. This afternoon the Securities and Exchange Commission (SEC) charged the troubled company and its former CEO Serge Matta with securities fraud. $50 in revenue fabricated. According to the SEC, Comscore and …

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Data-measurement firm Comscore settles fraud charges

Data-measurement firm Comscore has settled fraud charges with the Securities and Exchange Commission and will pay a $5 million penalty. Its former CEO, Serge Matta, will pay $700,000 and give Comscore back $2.1 million from his pay and sales of company stock. Comscore and Matta did not admit or deny the SEC’s charges. The commission …

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