In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is […]
7 Ways Influencer + Social Marketing Can Help During COVID-19 Read More »
Influencers are the new cool kids. We see them work every day with the best sports, snacking or traveling brands out there. And many times, the results are pretty cool. Remember this EPIC ad from Volvo featuring Van Damme? How cool is that…?! Now, you’re probably wondering how can something like this apply to a
Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets,
7 Social Media Marketing Trends You Can’t Ignore in 2020 Read More »
UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top
42 Digital Marketing Trends You Can’t Ignore in 2020 Read More »
Did you know that there are more than three billion people using social media every day? If you want a unique and effective way to tap into the power of social media and raise your digital profile, influencer marketing is one way to go. What is Influencer Marketing? It’s a means of generating word of
Raise Your Digital Profile With Influencer Marketing Read More »
Influencer marketing is becoming an indispensable ingredient in the social media marketing (SMM) and most businesses are willing to spend top dollar on getting popular agents of influence to promote their products on social media networks. The evolution of social media since the data leak controversies that plagued the sector in 2018 and the growth
10 Ways Influencers Will Support Social Media Marketing in 2020 Read More »
Not so long ago, it was easy to overlook influencer marketing trends, but now that influencers are a vital aspect of the modern marketing machine, it would be foolish to turn a blind eye. In the past decade, we’ve gone from zero to having 93% of marketers using influencer marketing. Despite this meteoric growth, influencer marketing
9 Influencer Marketing Trends You Can’t Ignore in 2020 Read More »
Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a
Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers) Read More »
Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy:
6 Tips for Scaling Up Content Production without Sacrificing Quality Read More »
Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at
12 Ways to Use Machine Learning in Digital Marketing Read More »
