Influencer marketing

Why Is Instagram Hiding Likes (& What This Means for Social Media Marketers)

Instagram is now hiding likes. On November 14, 2019, Instagram announced the expansion of their world-wide test in which “you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own.”: Not everyone understands why, and plenty of people aren’t happy about it. Just a …

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6 Tips for Scaling Up Content Production without Sacrificing Quality

Whether you’re head of content marketing in a larger company, part of a lean distributed team, a solo entrepreneur or somewhere in between, scaling up is essential to brand building. According to a Content Marketing Institute survey, 64% of content marketers said their greatest educational need is understanding how to create a scalable content strategy: …

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12 Ways to Use Machine Learning in Digital Marketing

Analytics. Personalization. Automation. Optimization. These are the pillars of success for digital marketing campaigns. What if a single suite of technologies could multiply the effectiveness of all these aspects of marketing manifolds? That’s exactly what machine learning does. Gartner predicts that by 2020, around 30% of companies will be using machine learning and AI in at …

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71% of consumers will unfollow influencers with fake followers

Chart of the Week: 71% of consumers in the UK and US will unfollow an influencer if it was revealed that they had bought followers, showing how easy it is to lose trust in the industry. Influencers can help to make or break a brand. When you work well with influencers, they can raise brand …

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How to Create a Successful Instagram Influencer Marketing Strategy

It can be difficult for brands to connect with their target audiences and convert them into buying customers. The modern consumer is aware of advertisements and may not be impressed by brands that toot their own horns. Which is why you need influencers. Having built massive followings on social media, influencers are viewed as authoritative …

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How to start a micro-influencer marketing campaign from scratch

Want to run successful influencer marketing campaigns? This post will show you how micro-influencers can help you meet your business goals. Let’s talk about the infamous Fyre Festival. It has been two years since Fyre Media Inc. launched this music festival to promote its app for booking music talent. It collaborated with influencers like Bella …

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