Gen

Yellzz in Lead Gen Pilot with Microsoft Bing Search Engine

Wouldn’t it be great if your business could be in real-time contact with your potential customer while they are looking at your ad or business listing in a directory or search engine? With Yellzz Super Ads, businesses can do just that. Yellzz has partnered with various marketplaces, directories, and is currently in a small pilot […]

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Five things Gen Z creators want brands to do more of on social

Gen Z – the elusive generation of digital natives that are consuming more online content than previous generations, whilst simultaneously being more selective about which platforms they invest their time with – know ‘good’ and ‘bad’ content. With this in mind, how can brands ensure they are noticed and not ignored? To gather further insights,

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Effective Lead Gen for ERP Solutions

If you are in the tech industry and you are selling enterprise resource planning (ERP) software, you know how challenging it is not only to market your products but also to get quality B2B leads. That’s because potential customers are not aware that there are ERP solutions available for various specific needs they have. ERP

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Three Big Things in the Gen 2 Cloud… Security, Security, Security

Oracle’s Larry Ellison introduced the Generation 2 Cloud at Oracle OpenWorld 2018 yesterday with a primary emphasis on security. “Other clouds have been around for a long time, and they were not designed for the enterprise,” Ellison said. “We will never put our cloud control code in the same computer that has customer code.” Oracle’s

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48% of Gen Z Restaurant Employees Say Good Management is Key to Retaining Them

What do Gen Zers feel about working in the restaurant and food service industry? The National Restaurant Association Educational Foundation and the Center for Generational Kinetics carried out a nationwide research (PDF) to find out. For the $800 billion restaurant and food service industry in the US, understanding what Gen Zers think about working in

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How to Get Ready for Prescriptive Analytics and Boost Your Lead Gen Success

As marketers, we talk about analytics and lead generation all the time. But what does the term “lead generation” actually mean? And how will prescriptive analytics guide lead generation in the coming years? Lead generation is “the process of stimulating and capturing interest in a product or service for the purpose of developing a sales

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Report: Traditional methods of personalization don’t work for millennials and Gen Z

Want to connect with young people? Traditional means of personalizing ads to appeal to Gen Z and millennials are stale, according to new research from video platform VidMob. VidMob surveyed 1,000 16- to 24-year-olds (Gen Z) and 1,000 25- to 34-year-olds (millennials) about a number of issues related to how they act online, including their

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