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Two Tips to Avoid Ending Up on the Scrap Heap of Once Great Brands

Quick quiz: What do Toys R Us, Radio Shack and Claire’s have in common? Aside from declaring Chapter 11 (Radio Shack did it twice), each retailer committed the cardinal sin of ceding the personal customer relationship to the cloud (Think: Amazon, eBay, etc.). They also completely neglected the immense sales potential within a five-mile radius

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