DENNIS ZINK: Proof of the importance of Social Proof – News – Sarasota Herald-Tribune
In a research report for the restaurant industry, Harvard Business School professor Michael Luca published a study that demonstrated that a 1-star increase in ratings equals a 5-9 percent increase in revenue. “We believe (and have the data to back it up) that Social Proof is one of today’s best marketing tools in order to […]
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