heros

New Jobs Posted on PPC Hero’s Job Board!

New jobs have been posted to PPC Hero’s Job Board, including new positions open at ArcBest, Wickfire, 1SEOcom, Hanapin Marketing, RyTech, Chegg, MicroSeismic, Effective Spend, and Wise Bread. Here’s a brief look at some of the positions available: ArcBestFort Smith, ARRole: Lead Paid Search Analyst We are looking for a Lead Paid Search Analyst to join the ArcBest team. As […]

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Why the customer journey is a hero’s journey. Sort of.

The problem with the ‘customer journey’ We often refer to the ‘customer journey’. It’s a nice idea, but a problematic one. There’s a reason that Doug made it one of his Three Poisonous Metaphors. Normally when we talk about a customer journey, we’re not really talking about the customer. We call it their journey, but