June’s Litmus Live Day was all about personalization and using data to tell stories. Scott Stratten, president of UnMarketing, joined us to talk about humanizing your messaging during global unrest, staying true to the needs of your customers, and the disconnect between management teams and marketers on what makes sense to monitor in their email […]
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
Dentsu Aegis Network has bought 4Cite, a first-party identification and analytics platform. 4Cite will become part of the Dentsu Aegis-owned marketing performance company Merkle Inc. 4Cite’s identity resolution capabilities will also be used by M1, Dentsu Aegis’ people-based identity and data platform. “The 4Cite acquisition plays a critical role in the future-proofing of our platform
Dentsu Aegis’ 4Cite acquisition highlights ad industry’s move away from 3rd party data Read More »
Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job
Google’s SEO job description highlights importance of collaborating with multiple teams Read More »
Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country’s digital marketing readiness score by measuring the digital engagement and savviness
The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment Read More »
Fake news, deceptive content, and disinformation will continue to be major, contentious issues as we head into the 2020 election next year. Following heavy criticism in the wake of the 2016 election, both Facebook and Google initiated fact-checking efforts to help identify falsehoods in news content (although Facebook’s political ads policy has been thought to
Google highlights fact-checking while Bing SERP found to be disinformation hotbed Read More »
Twitter has published a round-up of the fastest growing topics, which are expected to continue growing in 2020. Twitter is releasing these insights in an effort to help brands be more culturally relevant – according to the company’s data, a brand’s cultural involvement makes up a full 25% of a consumer’s purchase decision. “Today, we’re
Twitter Highlights 18 of the Hottest Trending Topics Going Into 2020 Read More »
Reading time: 4 mins Over the years, ESOMAR has been a strong supporter of helping young professionals enter the market research industry. At this year’s Global Data and Insights Summit in Edinburgh, we were thrilled to have six students from around the world help out and immerse themselves in the conference. One has decided to
More highlights from a YES Student on ESOMAR’s Data and Insights Congress Read More »
Google is highlighting the most loved restaurants in some of the major cities in the US. Google’s new local favorites lists highlight the top rated rated restaurants, hidden gems, and rising stars in Chicago, Los Angeles, and New York City. ‘Local Favorite’ is a designation that was introduced this past summer in Google My Business.
Google Highlights Restaurants That Earned ‘Local Favorite’ Status Read More »
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Highlights from HOW Interactive with Tiffany Estes Read More »
