Holidays

Gift-giving shopping behavior from religious holidays to relationships and beyond

Remember the struggle of finding the perfect gift for all the different people in your life? So. Much. Pressure.  As PPC marketers, we have the added responsibility of promoting the giftable products our clients sell and making sure we’re pushing the right products to the right audience. It’s almost double the pressure.  Microsoft Advertising (my

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Things You Can Do NOW to Prepare Your WordPress Site for the Holidays

Yes, it’s September, but before you know it, the holidays will be here. Time moves quickly, but if your website doesn’t, you could be missing out on customers, sales, and sustaining the future of your online business. Do you have a strategy in place to prepare your WordPress site for the holidays? We turned to

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An Ecommerce Social Media Plan for the Holidays

Social media posts can play an important role in a retailer’s holiday promotions by engaging, informing, and encouraging potential shoppers. Social media is typically most effective when marketers plan and schedule well in advance. For your company’s holiday social media campaigns, consider the following questions. The post An Ecommerce Social Media Plan for the Holidays

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Winners with back-to-school shoppers are likely to see higher returns during holidays

Before I get to the subject matter at hand, allow me to conduct a brief sociological survey: How many times during the summer have you heard the following (or something to this effect)?: “I can’t believe how fast summer is going by this year.” Never ceases to amaze me how many times we all say

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