Advertising

The A-to-Z of Viral Marketing (+ Infographic)

We’ve all seen one of those ads that just hits the ground running and before you know it, it’s “gone viral”. It almost doesn’t even matter what the subject is; all sorts of people outside the brand’s demographic will watch it, like it and share it – because a great ad is a great ad. …

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5 Digital Marketing Strategies Small Businesses Can Learn from Political Campaigns

By Ata Khan Election season is in full swing and with that comes a barrage of marketing methods that inundate the average American. While the top runners in the race have larger budgets, their marketing strategies actually are something that small businesses can learn from. If candidates can use these techniques to win entire presidential …

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4 Common PR Mistakes Small Businesses Make and How to Avoid Them

By Jesse Wynants U.S. data tells us there are six PR pros for every one journalist. This PR number has doubled in 10 years all the while newsrooms are shrinking. So what does this tell you? PR is becoming more and more tricky, which is bad news for all the businesses out there committing common …

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the importance of first-party data and lookalike audiences – Econsultancy

Fuelled by the availability of large data sets, cheap cloud computing power and growing confidence among marketers, machine learning is radically changing the marketing function and the way advertisers can reach their audiences. As with any new technology, there are early adopters and those that follow. So how are forward-thinking brands putting machine learning to …

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How to help customers feel good about your brand – Econsultancy

Heading into a recession, experience tells us that customers will be looking at more ways to save on their spending, whilst brands will be looking to save on their media spend. The British Retail Consortium have reported a slowdown in retail sales in the second half of 2019. Whilst during the 2008/09 recession, UK advertising …

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