Advertising

The key is “it really needs to stand out” – Econsultancy

Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top …

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Utilizing Google Shopping Ads to Drive Traffic to Amazon

Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like …

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A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy

Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe’s largest TV broadcasters (including Channel 4) to address the demand for brand-safe environments and high-quality online video campaigns. Westbury joined EBX from Clear Channel and has previously held roles at Microsoft. He tells us: “After starting my …

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How Brands Can Respond to Rising Risks of Boycotts

geralt / Pixabay Consumers are more inclined to boycott businesses than ever. Reasons for boycotts are numerous. Boycotters might accuse companies of being racist, unpatriotic, anti-family, anti-LGBTQ or politically wrong-headed. They sometimes base their charges on false information. Most recently, businesses have become boycott targets because they or their CEOs, support – or at least …

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How to Grow Your Business and Brand With Influencer Marketing

NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social …

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What does it mean for advertising? – Econsultancy

This in-depth briefing will explore how a convergence of technological developments and new audio formats has prompted the “audio renaissance”, as well as why digital radio is enjoying record revenue levels in 2019. It will also look at how new audio media like podcasting changed what listeners have come to expect from audio advertising, and …

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