Why competitive analysis is important before starting a digital marketing strategy The importance of knowing what other organisations in your market are doing on social media cannot be overlooked, as…
Advertising
A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to…
How to double your sales with coupons and promo codes in 2019 Customers always seek to grab better deals ahead of making any purchase. Smart customers, in most of the…
This month’s roundup of digital stats from Asia Pacific is lacking visuals, but is still compelling. We cover everything from radio ad sales in Australia to retailers delaying digital transformation…
Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away…
There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all…