Why competitive analysis is important before starting a digital marketing strategy The importance of knowing what other organisations in your market are doing on social media cannot be overlooked, as…
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A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to…
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How to double your sales with coupons and promo codes in 2019 Customers always seek to grab better deals ahead of making any purchase. Smart customers, in most of the…
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This month’s roundup of digital stats from Asia Pacific is lacking visuals, but is still compelling. We cover everything from radio ad sales in Australia to retailers delaying digital transformation…
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Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away…
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There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all…