Hotels

5 Ways Hotels Can “Check In” More Guests with Social Media Marketing

SEO BLOG /

Hotels and resorts can drive exceptional results with a well-developed and aligned social media strategy. Once such businesses understand the power of social media, and how it can affect the guest experience, they usually find that they are natural content generation machines. With all the people checking in and out daily, there are many different opportunities […]

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TripAvisor labels risky hotels, paid search trends & more

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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Reputation Management for Hotels: A Strategic Guide

Digital Marketing, SEO BLOG / / 6 Comments

Running a hotel is tough. There are so many moving parts: the cleaning, the bar, the restaurant, the customer service – it’s a lot. But you also need to think about the marketing. Specifically online and on social media. For most customers, everything they know about your hotel before they book they found online. Even though

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