How HSBC refreshed its brand with a “universal” sound – Econsultancy

If someone asked you to name a brand with an iconic signature sound, which brands would spring to mind? Perhaps it would be Intel, with its omnipresent four-note chime. Or the Mac start-up chord. Maybe your mind would go to one of the most well-known advertising jingles, McDonald’s’ “I’m Lovin’ It”. Personally, I’m a fan …

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