HyperPersonalization

Why hyper-personalization demands a fair value exchange

Retailers today face an interesting challenge, and competitive opportunity brought on by the growing customer demand for personalized products, recommendations and experiences. To successfully achieve this personalization, the delivery process for brands involves a necessary exchange, one that can be notably problematic if not handled properly. Many consumers are prepared to take part in this […]

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Soapbox: Hyper-personalization is a value exchange for millennials

SEO BLOG / Good To SEO

Brands today are clamoring to develop personalized experiences, customized products and individualized recommendations. And rightly so. Consumers are prepared to trade off a valuable asset in exchange for their personal information. In particular, millennials are significantly more likely than prior generations to provide brands with their personal data in exchange for convenient, customized and timely treatment. According to

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Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

SEO BLOG / Good To SEO

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the

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How are marketers tackling hyper-personalization? – Econsultancy

Personalisation / Good To SEO

Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers. Perhaps less well known is ‘hyper-personalization’, a technique which uses real-time contextual and behavioural signals to provide even more relevant messaging for customers. For example, an email may be personalized by using the customer’s

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Email Personalization: The What, Why, and How of Hyper-Personalization

SEO BLOG / Good To SEO

What exactly does “email personalization” mean? For some brands, it means including first name in an email. For others, it’s about providing customized product recommendations. And for some brands, email personalization encompasses the entire email program, including name insertion and product recommendations, and also expanding to the types of emails sent and the times they

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The Hyper-Personalization of Content Marketing

Content marketing, SEO BLOG / Good To SEO

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.

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