HyperPersonalization

Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the …

Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article Read More »

How are marketers tackling hyper-personalization? – Econsultancy

Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers. Perhaps less well known is ‘hyper-personalization’, a technique which uses real-time contextual and behavioural signals to provide even more relevant messaging for customers. For example, an email may be personalized by using the customer’s …

How are marketers tackling hyper-personalization? – Econsultancy Read More »

Email Personalization: The What, Why, and How of Hyper-Personalization

What exactly does “email personalization” mean? For some brands, it means including first name in an email. For others, it’s about providing customized product recommendations. And for some brands, email personalization encompasses the entire email program, including name insertion and product recommendations, and also expanding to the types of emails sent and the times they …

Email Personalization: The What, Why, and How of Hyper-Personalization Read More »

The Hyper-Personalization of Content Marketing

Personalized marketing is more relevant, more targeted, and better perceived. That is not only what common sense tells us, but also supported by figures and statistics from many analysts and surveys. What are some examples? Check out the “Five Key Trends in Gartner’s 2015 Digital Marketing Hype Cycle” or the “15 Mind-Blowing Stats About Personalization”.  …

The Hyper-Personalization of Content Marketing Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com