Personalisation

How machine learning is transforming retail both online and offline – Econsultancy

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will …

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Advanced personalization can generate $20 in ROI for every $1 invested: report – Econsultancy

Large numbers of companies recognize the virtues of personalization and in fact, according to new research conducted by The Relevancy Group for email personalization vendor Liveclicker, almost nine in 10 retailers now use personalization in their marketing efforts. Of the 147 retailers The Relevancy Group surveyed, 86%, 66% and 62% use first name, email subject …

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Personalization is key to improving lead generation quality

Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the …

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What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy

When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously.  In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several …

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We want to deliver something useful in our CX – Econsultancy

MoneySuperMarket is a fascinating brand because the comparison website’s positioning is all about engendering a feeling in its customers – ‘Get Money Calm’, in case you haven’t seen the recent ad campaign, featuring, amongst other things, a goat in a hot spa. “There’s definitely an opportunity for a trusted brand, an independent trusted brand like …

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How Disney World has mastered customer experience – Econsultancy

If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney. This is reflected in the increasing demand for the Disney experience. In 2018 – a record year for worldwide theme park attendance – Disney saw attendance grow 4.9% from 150 million visits to 157 million visits. What’s more, …

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Zalando’s Melissa Weston on personalisation, platform strategy and doubling the ecommerce giant’s audience – Econsultancy

Zalando was founded in 2008 and has grown from an online shoe shop to an online fashion platform, with 2018 revenue of €5.388 billion across its 17 European markets. The company describes what it does as connecting customers, brands and partners. That means customer-centric shopping with personalization, smooth payment and customer services, and easy returns. …

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Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy

The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’. But what exactly is hyper-personalisation? Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example, …

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How are marketers tackling hyper-personalization? – Econsultancy

Most marketers are now familiar with personalization or using data to deliver targeted or even individualized messaging and offers to consumers. Perhaps less well known is ‘hyper-personalization’, a technique which uses real-time contextual and behavioural signals to provide even more relevant messaging for customers. For example, an email may be personalized by using the customer’s …

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GSK’s Louise Kristensen on the definition of personalisation – Econsultancy

Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be …

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A day in the life of… the founder of an intelligent journey orchestration platform – Econsultancy

Tomas Salfischberger is the founder of Relay42, an intelligent journey orchestration platform built for AI-driven customer journeys. Econsultancy caught up with him to find out how he came to found the company, how he stays on top of things while travelling the continent, his favourite examples of personalisation in action, and his advice for marketers …

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