Personalisation

How machine learning is transforming retail both online and offline – Econsultancy

From visual search to computer vision, natural language processing to predictive modelling, machine learning underpins all kinds of innovations that are levelling the playing field by giving retailers of all sizes access to the same tools as behemoths like Amazon – and allowing them to develop cutting-edge online and in-store experiences. This in-depth briefing will …

How machine learning is transforming retail both online and offline – Econsultancy Read More »

Advanced personalization can generate $20 in ROI for every $1 invested: report – Econsultancy

Large numbers of companies recognize the virtues of personalization and in fact, according to new research conducted by The Relevancy Group for email personalization vendor Liveclicker, almost nine in 10 retailers now use personalization in their marketing efforts. Of the 147 retailers The Relevancy Group surveyed, 86%, 66% and 62% use first name, email subject …

Advanced personalization can generate $20 in ROI for every $1 invested: report – Econsultancy Read More »

Personalization is key to improving lead generation quality

Chart of the Week: 60% of marketers say personalization is a key strategy for improving the quality of leads being generated Lead generation is an important part of marketing, especially now that many companies are getting rid of the internal silos and sales and marketing are working more closely together. However, it isn’t just the …

Personalization is key to improving lead generation quality Read More »

What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy

When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously.  In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several …

What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy Read More »

We want to deliver something useful in our CX – Econsultancy

MoneySuperMarket is a fascinating brand because the comparison website’s positioning is all about engendering a feeling in its customers – ‘Get Money Calm’, in case you haven’t seen the recent ad campaign, featuring, amongst other things, a goat in a hot spa. “There’s definitely an opportunity for a trusted brand, an independent trusted brand like …

We want to deliver something useful in our CX – Econsultancy Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com