Ideal

#314: Answers to Your Burning Questions for the “Ideal Client”

#314: Answers to Your Burning Questions for the “Ideal Client”

In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps

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Once you’ve defined your ideal customer, it’s buyer activity that matters most

We’re 20 years into the SaaS revolution now, and B2B companies have gotten the table stakes of an operational set-up for tactical go-to-market pretty much down. We know how to define our ideal customer profiles (ICP) in terms of firmographics. We understand the importance of technographics and the implications of existing installs on sellability. We’ve

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Tips to Identify Your Ideal Market | 2019-08-05

SHOP STATS: Orozco’s Auto Service   Location: 3 in California (2 in Long Beach, Bellflower)  Operator: Servando Orozco  Average Monthly Car Count: 470  Staff Size: 24  Shop Size: Ranging in size from 2,500 to 10,500 sq ft   Annual Revenue: $4.2 million Advertising is almost half of a $1 trillion industry—the 2016 advertising revenue hit $493 billion. Usually, a person

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