b2b

B2B Influencer Marketing Adds Up To Nurture and Ultimately Conversion

“We co-create content with (B2B Influencers) in concert with brand messaging,” says TopRank Marketing CEO Lee Odden. “So now instead of people just ignoring the press release we actually have storytelling happening with these different voices. You have this intersection of one or two or three or four influencers talking about this topic and those …

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A day in the life of… Patrick J. Moorhead, CMO of B2B pricing platform Pricefx – Econsultancy

From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. Moorhead offers a sagacious insight into life as CMO at Pricefx. If you want to take part in this feature, get in touch. Please describe your job: What do you do? Patrick J. Moorhead: I oversee global …

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3 Keys to a Healthy Sales Pipeline: A Small Business Guide to Better Selling

By Valerie Schlitt My Uncle Jack was a salesman. When our family got together, he would talk about the fancy restaurants he’d go to, the traveling he’d do to meet his clients, and the golf courses where he’d play. I also remember how he’d describe his approach to door knocking and cold calling. He had …

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