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Google Sitelinks, Callouts, Snippets To Deliver More Information 08/10/2017

Later this month, Google will change how AdWords mobile ads display sitelinks, callouts and structured snippets. The goal is to make the ads increasingly clickable and callouts and structured snippets bigger. Today, between two and four callouts are served, in addition to the ad text, when the callout extension appears with the ad on a

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82 Percent of Users Want to Know Why Your Business App Is Requesting Personal Information

For mobile app users, security is top priority and this is something you need to know when developing an app for your small business. App Privacy Concern For example, 82 percent of users want clear reasons why your business app is requesting their personal information , a new study has found. If you’re asking someone using

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6 tips for using location information to boost conversion

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your business or buy from your

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Social Media – Facebook Automated: Collect and Deliver Relevant Information With Automation : MarketingProfs Article

Although younger generations tend to ignore Facebook in favor of Instagram and Snapchat, the social media giant remains a dominant force. It provides a broad set of features that have great potential for today’s businesses. Automation helps build long-lasting relationships with your customers; therefore, it has an impact on your audiences’ engagement levels—and your revenue.

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Researchers combine artificial intelligence, crowdsourcing and supercomputers to develop better, and more reasoned, information extraction and classification methods — ScienceDaily

The outcome is the result of two powerful forces in the evolution of information retrieval: artificial intelligence — especially natural language processing — and crowdsourcing. Computer algorithms interpret the relationship between the words we type and the vast number of possible web pages based on the frequency of linguistic connections in the billions of texts

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Online Visibility = Free Advertising Consistent, Clear Business Information Helps SEO

The vast majority of people today find businesses online. Sometimes consumers search via business name, but if the consumer is looking for a category, i.e., “tires,” it is important for your business’ name to pop up. Assume people searching for tires or auto service know what they want, but not from whom to obtain it.

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Google Introduces New, Personalized Information Feed to Improve the Utility of Their App

As web search evolves into more predictive, intelligent models, Google’s working to evolve their app to meet the rising demands of the modern consumer. Back in 2012, Google introduced Google Now in their mobile app – Google Now is effectively a basic digital personal assistant, using your search history, appointments and other factors logged in

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