Insight

Responding to change and driving the insight industry forward| Confirmit

Responding to change and driving the insight industry forward| Confirmit

I was delighted to be invited by Confirmit to a dinner held at the superb Kerridge’s Bar & Grill, together with a number of insight agency leaders. The aim of the evening, apart from having an extremely enjoyable time, was to discuss the future of the customer insight industry. Specifically, Confirmit – as insight …

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Hunting for cultural insight to unlock deep consumer understanding

Hunting for cultural insight to unlock deep consumer understanding

Reading time: 4 mins Over the years, ESOMAR has been a strong supporter of young professionals and their ideas. To encourage industry involvement and sharing, the Young ESOMAR Society (or YES!) was launched and with it, the YES Award. At Congress 2019 in Edinburgh, David Deeley from Bord Bia presented his idea and has now written in more …

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