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Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock. Plus, why the new CVS ad network and Google’s heavy ad policy have us listing to Sarah McLachlan, the Deftones, and seagulls on repeat. If you’re unable to listen […]
Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look
How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy Read More »
*Note: Hootsuite users will be able to schedule Instagram Stories starting in summer 2020. This article explains how to use the scheduling tool when it’s released in the coming months.* If you’re using Stories as part of your Instagram marketing mix, you’ve probably wondered: Can I schedule Instagram Stories? Well, great news. With the new
How to Schedule Instagram Stories: A Step-by-Step Guide Read More »
Photo editing trends move fast on Instagram. Remember when the feed was full of heavily-filtered, square-cropped photos? That was only a couple of years ago, but in 2020 that style looks so dated that you might as well be posting a daguerreotype. What seemed like an interesting and original photo composition can quickly become a
10 Instagram Photo Editing Trends Every Marketer Should Know Read More »
The three-time RuPaul’s Drag Race contestant Shangela stars in the new HBO series We’re Here. HBO D.J. “Shangela” Pierce competed as a contestant on the popular reality show RuPaul’s Drag Race three times. But in April, Shangela branched out on her own with the new show We’re Here on HBO. It follows her, along with
RuPaul’s Drag Race star D.J. ‘Shangela’ Pierce is obsessed with Instagram Read More »
Instagram is quickly becoming a popular popular source of news for users ages 18-24 and is set to overtake Twitter, according to new research. The 2020 Reuters Institute Digital News report finds the amount of users turning to Instagram for news has doubled since 2018. Younger people are behind the shift toward Instagram as a
Instagram to Surpass Twitter As a Popular News Source Read More »
As the scrutiny around Facebook’s role in political information and advertising continues, they have made a decision about how to handle it: continue to try and provide clean, transparent information, and let the users decide with their votes in elections. “With so much of our discourse taking place online, I believe platforms like Facebook can
Users Now Able to Block Political Ads on Facebook and Instagram Read More »
If you’re anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I’m usually barely able to write a caption that goes beyond, “Had a fun day with friends!” And I’m
The 150 Best Instagram Captions for Every Type of Post Read More »
But as reliance on social media for news increases, so do concerns about the spread of misinformation — even from the people turning to social media in the first place. Fifty-six percent said they were concerned about what was real and what was fake online and 40 percent said they were concerned about misinformation on
Instagram is becoming a go-to news source for younger readers Read More »
Image copyright Getty Images Photo-sharing app Instagram is set to overtake Twitter as a news source, research suggests. The 2020 Reuters Institute Digital News report found the use of Instagram for news had doubled since 2018. The trend is strongest among young people. It said nearly a quarter of UK 18-24-year-olds used Instagram as a
Instagram ‘will overtake Twitter as a news source’ Read More »
