Throughout 2021, we saw Instagram copy virtually everything that TikTok has to offer, and according to Instagram chief Adam Mosseri, you can expect even more of the same in 2022, as the platform looks to focus on its key areas of growth – and in particular, consolidating its video formats to maximize engagement. In the […]
Instagram’s Chief Outlines the Key Areas of Focus for the App in 2022 Read More »
Could Instagram be set to give users the option to display the total like counts on their posts once again? According to a new discovery by app researcher Alessandro Paluzzi, Instagram’s currently testing a new option which would enable users to hide or unhide like counts on their posts. That would enable users to display
Instagram’s Testing an Option to Unhide Total Like Counts on Posts Read More »
Supporting the small businesses you love just got easier thanks to Instagram! Today, the company announced that business and creator accounts can now include stickers in their stories that direct people to a website where they can order food delivery or buy gift cards. When a user sees a gift card or food order sticker,
How to Use Instagram’s New Food Delivery & Gift Card Stickers Read More »
IGTV is taking Instagram video to the next level and brands are loving it! With more opportunities to be discovered on the Explore page, long-form video content up to 10 minutes for all profiles, and the ability to make a running video series, IGTV is one surefire way to boost your Instagram strategy. In this
The Ultimate Guide to Instagram’s Video Platform — Later Blog Read More »
If you love collages you’ll love the new Instagram Layout mode for stories! Announced in December, the feature is a game-changer for those who like to get creative with collages on Instagram Stories. Collages were one of the hottest Instagram design trends of 2019, but until now, they had to be made outside of the
How to Create Collages with Instagram’s New Layout Mode Read More »
January 24th, 2020 Marketing Erica Perry Tracking the conversations happening around your brand just got easier thanks to a recent Instagram update. Living in ‘Creator’ mode, the @mention option collects any Stories that tag your account and provides a full tally which is especially helpful to businesses that attract large quantities of user-generated content. You
How Instagram’s Newest Update Can Help Your Brand Drive UGC Read More »
Instagram has launched a feature called ‘Create’ Mode, which you can access by swiping left from your ‘Story’ menu. A spokesperson from Instagram describes this feature as a new mode to combine interactive stickers, drawings, and text without having to share photos or videos. That means you can still use most of the same interactive
7 Ways to Use Instagram’s Create Mode to Interact with Your Followers Read More »
December 20th, 2019 Marketing Erica Perry Instagram’s newest update to Stories just made photo-sharing a whole lot easier. Appropriately dubbed, ‘Layouts,’ the update enables users to share multiple photos in a single post via a collage. Specifically, six different photos can be uploaded at a time, versus the original one-image-per-Story process. Users can add a
What Instagram’s Layout Mode Means for the Growth of UGC Read More »
November 12th, 2019 Tech Erica Perry Instagram is looking to harness the power and popularity of lip-syncing apps like TikTok by introducing its own tool to make music videos to Stories. Dubbed “Reels,” the video-music feature can be found in the Stories shutter modes tray alongside “Boomerang” and “Super-Zoom.” The feature is currently available both
Why Instagram’s New Stories Feature ‘Reels’ Should Be on Your Brand’s Radar Read More »
October 8th, 2019 Marketing Erica Perry Instagram is doubling down on its creator community with a new branded account, delivering more tips, tricks, and inspiration for creators to improve their presence and create better content that leverages all the platform has to offer. Appropriately titled @creators, the company is hoping to address gaps that many
How Instagram’s @Creators Account Can Inspire Your Brand’s Next Collaboration Read More »
