Social Media

7 Ways Influencer + Social Marketing Can Help During COVID-19

In these uncertain times, if you’re worried about keeping the wheels of your business turning, you’re not the only one. This COVID-19 pandemic is frightening for many of us and bigger than anything most of us have seen before. However, pulling through this difficult period will help you emerge stronger than ever once this is …

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15 Efficient, Effective Ways to Use Instagram Stories

One great way to reach tons of current and potential customers, even with limited time and budget, is using Instagram Stories, as adding this approach into your marketing strategy can be a significant boon to engagement. To help you tap into this feature, we asked the members of Young Entrepreneur Council the following question: “Time …

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Use The Instagram Algorithm To Create Engaging Posts

You’re on Instagram to drive engagement for your brand. And why not? Instagram has more than 1 billion monthly active users which is toe-to-toe with the most popular social media platforms. Unlike Pinterest, Linkedin and other sites that lean heavily towards one gender, here the gender mix is even. The majority of users are teenagers. …

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How and Why to Use Social Media for Marketing During the COVID-19 Pandemic

The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one. Fortunately, this problem has a solution: Social …

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Social Listening: Everything to Know Before You Start

3.8 billion. This is the amount of social media users out there (WeAreSocial, January 2020). In 2020, this represents about 49.5% of the world’s population.  As a result, we see a LOT of fresh data published and shared each day online.  Here’s a snapshot of the estimated amount of information circulating each minute in 2019 …

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How to Navigate Your Brand Voice in a Time of Social Distancing

The term ‘business as usual’ doesn’t quite cut it these days. Being in the middle of a health and economic crisis makes it rather tough to continue trucking along in life, let alone business. It can be difficult to navigate the uncharted waters in a deeply sensitive conversation, both offline and online.  However, we are …

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The Starter Guide to Instagram Marketing for Beginners

Ever since its creation back in 2010, Instagram has been growing exponentially. Today, the platform revendicates more than a billion monthly active users.  Source: Instagram You read that right, 1 billion (or 13% of the world’s population in 2019, to be exact). Yep, that’s a lot (I’m still counting too). This makes Instagram one of …

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