Co-op Insurance to target in-the-market consumers using Sky AdSmart
Co-op Insurance is using Sky’s addressable TV AdSmart platform for the first time, with a six-week direct-response campaign aimed at drivers whose policies are up for renewal. Using Dentsu Aegis Network’s M1 data marketing platform, Co-op was able to identify a number of test regions in the UK and match it with data on insurance […]
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