Advanced personalization can generate $20 in ROI for every $1 invested: report – Econsultancy
Large numbers of companies recognize the virtues of personalization and in fact, according to new research conducted by The Relevancy Group for email personalization vendor Liveclicker, almost nine in 10 retailers now use personalization in their marketing efforts. Of the 147 retailers The Relevancy Group surveyed, 86%, 66% and 62% use first name, email subject […]