61% of Consumers Think IVRs Make for a Poor Experience

Marketing Tips /

The concept of Interactive Voice Response (IVR) was first introduced in 1962. And since that time, it has evolved with new innovations. But new research from Vonage reveals 61% of consumers think IVRs make for a poor experience. This poor experience is responsible for more than half (51%) of consumers abandoning a business because of […]

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