Latency

Illustration of Earth with lines connecting cities to represent a global network.

Ajit Pai caves to SpaceX but is still skeptical of Musk’s latency claims

Getty Images | Yuichiro Chino The Federal Communications Commission has reversed course on whether to let SpaceX and other satellite providers apply for rural-broadband funding as low-latency providers. But Chairman Ajit Pai said companies like SpaceX will have to prove they can offer low latencies, as the FCC does not plan to “fund untested technologies.” […]

Ajit Pai caves to SpaceX but is still skeptical of Musk’s latency claims Read More »

Latency and Loyalty in Retail Ecommerce

Chart of the day: How can latency be applied to other sectors to understand engagement and to design lifecycle communications? I don’t see latency talked or written about much, so I was interested to see this new research from Monetate that shows average latency between purchases. So, what is latency in marketing? I think latency is