shallow focus photography of man in white shirt Nicholas Green It’s 8.am. The alarm is buzzing quite obnoxiously. One eye opens in a fuzzy daze. I’m getting ready to hit snooze, but I remember that I’m a fan of Mel Robbins, so I count backwards from five. Five…four…three…two…one…I rocket launch out of bed. My mouth […]
3 Lessons I Used to Acquire 454,0000 Sign Ups with No Product Read More »
There’s no better time to examine the past and future than when crossing the threshold of a new year and decade. During this time of thoughtful retrospection, it’s easy to exaggerate how dramatically the world has changed, thanks to cognitive bias. But certain changes are undeniable — after all, we entered 2010 at a time
This is the second installment in a series of five blog posts highlighting important lessons about consumer behavior and attitude that emerged from the past decade. If a retrospective look on the 2010s conjures feelings of uncertainty, peering through the lens of legacy brand leaders only dramatizes the sense of instability as the volume and
The B2B purchase journey is a complex one. High-ticket products, a complex value chain, and company bureaucracy are a few of the road bumps in the path to purchase, both for buyer and vendor. Understanding the B2B customer journey has therefore been a key area of focus for brands, with the aim of pulling together
By Richard D. Harroch, Mike Perlis, and Mitch Zuklie CEOs and founders of startup businesses face many challenges: raising startup capital, building a management team, developing competitive products, starting a marketing program, finding early customers, and more. The prospect of launching a new startup can be daunting. We have collectively been involved in hundreds of
Do you wish your startup could be the next Facebook or Google? Being located in Silicon Valley isn’t essential to the success of tech startup businesses—but it sure doesn’t hurt. Just what is the magic factor that makes Silicon Valley such a breeding ground for successful startups? Even if you aren’t starting a tech company,
5 Important Startup Lessons You Can Learn from Silicon Valley Tech Companies Read More »
Even though people sometimes underestimate the effectiveness of out-of-home advertising, billboards are having a revival. Outdoor advertising was the only traditional advertising method that grew in 2018, according to Magna. And, ironically, it’s iconic tech companies—the likes of Google, Spotify, and Netflix—that are driving the resurgence. Despite its recent growth, outdoor advertising today has to
There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, increase in traffic, trust factor boost, reduction in cost per lead, and so on. Everyone who’s anyone in online business knows this, which is why the struggle to grab that marketer’s Holy Grail can look like a cut-throat
Lessons and tips to future-proof your SEO Search Engine Watch Read More »
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. Source link
In 1998, my software developer brother said: “you’ve gotta get into software – the internet is changing everything!” Fast forward to 1999, after passing a couple of interviews and slogging through some C++ books, I packed up my life, took a 50 percent pay cut, and headed to Denver to work as an inside sales
10 Lessons from 10 years in marketing and 10 in sales Read More »
