Using automations, you can easily connect with your email audience, sending behavior-based messages that are customized for every contact! But did you also know you can simultaneously segment your list while you’re at it? It’s true! You can add a tag at any point within an automation funnel to super-target your emails, sending the exact […]
How do you grow an email list? Well, a lead magnet is one answer. An email list is one of the most powerful and valuable assets of your business. But growing a list can be a big challenge for some companies. Many people think they need a large list to be successful with email marketing.
How to Exponentially Grow Your Email List with a Lead Magnet Read More »
Google has announced plans to acquire the Dublin-based startup Pointy, which offers digital solutions to help local, brick-and-mortar retailers list their products online to compete with Amazon, according to Venture Beat. The two companies did not disclose the sale price, but Yahoo Finance reported that it’s a $163 million deal. The acquisition is expected to go
Are you wondering if you should invest in video marketing? Is your target audience interested in consuming video content? Will it be worth your resources? In short, yes. Video marketing continues to not only grow in popularity amongst marketers, but more and more consumers demand video experiences in communications delivered to their inboxes or newsfeeds.
The Ultimate List of Video Marketing Statistics For 2020 Read More »
For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize
The big list of Google My Business changes, upgrades and tests in 2019 Read More »
Google’s pace of tweaking and updating Search has accelerated dramatically — it made 3,200 changes to Search in 2018 alone, up from about 400 changes back in 2010. Just a sliver of these changes receive public confirmation or even draw substantial attention, but those that do can (sometimes) provide insights into the kinds of content
The big list of 2019 Google search algorithm updates Read More »
Email list cleanup can be a scary thing. As marketers, we understand that our contacts are our currency, and we work hard to grow and maintain our database. But over time, especially with a database that is older or managed across multiple teams or departments, data quality issues can take a chunk out of our
4 Ways Deliverability-Based List Pruning Can Increase Your Email ROI Read More »
A suppression list is a list of contacts that you do not want to send to because sending to these contacts could hurt your sending reputation and delivery rates. The suppression list is required by the CAN-SPAM Act to ensure that email senders have a method of opting-out recipients who unsubscribed or marked email as
As we come to the close of a decade of unprecedented, rapid technological innovation for modern businesses — and everyday life — email continues to thrive as an essential method of communication. We wanted to know what email marketers are really thinking about as we step into the next decade, so I put out a
A geek’s guide to managing your email list in 2020 Read More »
Sprinklr, the once-upon-a-time social media listening and management tool that now bills itself as a customer experience platform, has released its latest list of fall product updates. The company says it is rolling out more than 400 new features, with updates across multiple product lines. There are new integrations with Microsoft Dynamics 365 and Trustpilot,
