Loyal

The 6 Emails That’ll Transform Your Subscribers into Loyal Fans (And How to Write Them!)

If your email marketing is struggling with low open rates and click-through rates. If you’re having trouble getting subscribers to take action. Then you probably have a problem with your emails, or your writing of the emails. In this webinar replay, Liz Willits of Aweber will share six emails that can boost your email engagement […]

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How to Use Exclusivity to Get More Loyal Customers

Are you wondering how to turn casual shoppers into loyal customers of your business? Having loyal customers is important. According to Vision Critical, acquiring new customers is anywhere from 5 to 25 times more expensive than retaining new ones, depending on your industry. So, you need to make sure your existing customers stick around and

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How to Use Brand Communities to Keep Customers Loyal

Marketers have long sought to build relationships with consumers to encourage brand loyalty, but their tactics are falling short. Many marketers try to drive loyalty through traditional channels, such as maintaining a CRM database, launching a loyalty rewards program, and even using a social media following as a de facto “community” (hint: it’s not). Yet,

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Creating Customers Who Are Loyal for Life [Podcast]

Marketing Podcast with Sandy RogersPodcast Transcript Today’s guest on the Duct Tape Marketing podcast, is Sandy Rogers. He is managing director of FranklinCovey’s loyalty practice, where he guides businesses in the retail, healthcare, food service, financial services and lodging spaces through the process of creating lifelong customer loyalty. He is also the co-author of the

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3 Things Your Small Business Needs to Grow a Loyal Customer Base

rawpixel / Pixabay Attracting new customers while retaining current ones can be a challenge for even the most established businesses. Luckily, there are resources available to help market your business, meet customers demands, and deal with potential issues. Some are free, while others come at a cost. Here are a few tools your small business

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The Key to Creating a Sustainable, Loyal Team

We have all begun to appreciate the importance of sustainable resources, right? Certain fisheries and crops, for example, when managed with the proper care, will be available to meet our growing future demands. You need to think of your team as a sustainable resource as well: one that must be cared for in ways that

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9 Ways To Turn Organic Website Traffic into Loyal Customers

Business owners are on a never-ending quest to generate more website traffic without having to pay more money. Unfortunately, their efforts are often misguided. Mostly due to a common misconception on how to increase traffic and build loyal customers. Some believe that the number of website visitors is dependent on the size of one’s budget.

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