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Account-Based Marketing – Let’s Get Personal: Why Hyper-Personalization Drives Increased Relevancy, Trust, and Engagement : MarketingProfs Article

In today’s digital era, with the advent of modern engagement technologies, we are now at a stage where account-based marketing (ABM) and personalization have become practical and scalable as never before. With automation and Cloud and artificial intelligence (AI) tools working in tandem, even a small company can run a comprehensive ABM operation serving the […]

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Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic] : MarketingProfs Article

SEO BLOG / Good To SEO

You’re tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated content (UGC)—images and videos—might just be the marketing assets that resonate with your audience. Consumers tend to consider visual UGC more influential than brand pics or videos, and user-generated photos are much

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Marketing Strategy – Trust and Privacy: Reaching Today’s Connected Customers [Infographic] : MarketingProfs Article

SEO BLOG / Good To SEO

Although most consumers are willing to share personal data to receive personalized experiences in return, many are wary about how well their privacy is guarded, according to recent research from Selligent. The report was based on data from a survey conducted in 2019 among 5,000 consumers worldwide. Just over half (51%) of respondents say they

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Why Marketers Should Invest in the Stories Format and Stories Ads, and How to Do It : MarketingProfs Article

SEO BLOG / Good To SEO

Stories were one of the heroes of Facebook’s F8 2019. If this surprises you, then you should definitely read on. More than 1 billion Stories are shared every day across the Facebook family of apps: Facebook, Instagram, and (under the name Status) WhatsApp. In fact, the growth and the potential of the Stories format is

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Demand Generation – How to Craft a Concise B2B Sales Pitch in Limited Time : MarketingProfs Article

SEO BLOG / Good To SEO

Customer acquisition is hard work. Generating sales can often require multiple touch points—some online, some offline. Some in-person, some via marketing and advertising. Sales is not an easy business problem to conquer these days, but there are some ways to optimize your B2B sales pitch—and do it in a way that saves time and cuts

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Email Optimization and ROI: How to Get the Most From Every Email You Send : MarketingProfs Article

SEO BLOG / Good To SEO

Raise your hand if you’ve received a package from UPS. (Cue everyone raising their hand.) Now, raise your hand if you’ve ever thought about the journey that box took to get to your front door. (Cue a lot fewer people raising their hand.) In most cases, it likely traveled hundreds of miles across multiple vehicles

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Public Relations – How Not to Email Journalists: The 10 Biggest Pitch Mistakes : MarketingProfs Article

SEO BLOG / Good To SEO

Journalists say their biggest peeve when being pitched via email is receiving requests to cover stories that are irrelevant to their beats, according to recent research from Fractl. The report was based on data from a survey conducted in 2019 among 500 journalists, writers, and bloggers who work either full-time or as freelance contributors for

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GDPR vs. CCPA: Data Privacy and US Marketers [Infographic] : MarketingProfs Article

SEO BLOG / Good To SEO

In less than three months, “California’s GDPR”—the California Consumer Privacy Act (CCPA)—will be come into effect. How are those two data-privacy regulations—CCPA and the European Union’s General Data Protection Regulation—similar? How are they different? And do you need to comply with CCPA? As in the case with GDPR, CCPA—which draws from the data-privacy standards set

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Social Media – Top 5 Lesser-Known Social Media Tools to Improve Your Campaign Results : MarketingProfs Article

SEO BLOG / Good To SEO

Businesses that harness the power of social media look for tools that can build audience and attract sales. But which tools come to your mind when you need a solution? Obviously, the most popular ones. Yet, there are a lot of others, not as well-known, that are still amazing tools. In this article, you’ll discover

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Branding vs. Performance Marketing | MarketingProfs

SEO BLOG / Good To SEO

Is brand marketing becoming the forgotten hero? Many direct-to-consumer brands today have begun to develop an obsession with performance marketing while placing branding in the proverbial back burner. However, prioritizing one strategy over the other can result in significant ramifications. Brand marketing was the foundation of my career. Identifying authentic consumer insights and using that

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