Social listening gives brands an opportunity to track, analyze, and respond to conversations about them on social media. It’s a crucial component of audience research. Imagine you own a coffee shop. One day while you’re making a latte behind the counter, you overhear two customers in line talk about your food selection. “I love the […]
What is Social Listening, Why it Matters, and 10 Tools to Make it Easier Read More »
As a key stakeholder in an addiction treatment program, you know that addiction treatment programs across the globe face a multitude of problems, including drawing in patients, having individuals within the community not wanting you to move in and ultimately, how to effectively reach the individuals who need you the most. As a marketing agency
When considering having a website built, there are many questions you should keep in mind when interviewing possible website designers/developers. Here are three items that you should include when interviewing, yes, it’s an interview, potential designers or developers. HOW LONG WILL IT TAKE TO COMPLETE? The time it takes to build a website can vary
Three frequently asked questions about designing a website | Marketing Matters Read More »
When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products And while this type of influencer marketing works for some businesses, types of products and brands, it doesn’t seem to make sense for others. However, that doesn’t mean
Why LinkedIn Influencer Marketing Matters for Brands Read More »
Search Engine Optimization (SEO) is a necessary process that can be frustrating, time-consuming and brings results that test your patience. When working on SEO for a law firm, this is no different. There are steps you can take, however, to help speed the process along. Continue below to discover five tips our team at InnerAction
Will search engine optimization help get your law firm found? | Marketing Matters Read More »
There is no denying that the healthcare industry has grown exponentially over the last ten years. As the industry grows, so too does the competition for patients. A website plays a vital role in both informing potential patients while also convincing them your practice can provide the best solution for their problem — both in
The healthcare industry provides care to the general public. By marketing standards, that’s a broad audience to target with written content. Content optimization is a window of opportunity to get the most out of a compelling article or blog that you create. Through this strategy, you gain the chance to write with a focused purpose
It’s an old adage that keeps coming around for me, applicable to so many aspects of everyday life. If you keep doing what everyone else is doing, you can only hope to get what everyone else is getting. Meanwhile, only 40 percent of Americans have enough income to completely pay off their credit card balance
When running social media for your business, it’s important to be on top of all aspects of your accounts. This can even include your post archives, and tweets your company (and past marketers) may have published years ago. While it might seem silly to spend any time searching your Twitter history and navigating through past
How to Search Your Twitter History and Why It Matters Read More »
Why Colour Matters on Your Website Science has long told us that colour is important to humans. We know that it affects our mood and our emotions and we also know that it can inform our decision making. This, of course, makes it a critical consideration when it comes to putting together the colour palette
