The guys rowing on a ship cartoon has been around a long long time. There’s plenty of funny takes on it, but what I find interesting is how often it focuses on business. Sometimes the take is about bad managers or bosses, sometimes it’s about co-workers, and sometimes it’s about optimism despite the circumstances. Before […]
Giving a Whole New Meaning to Project Management Triangle Read More »
Search marketers, we want to hear from you! We all know Google’s definition of what passes for exact match is now anything but exact. How are we supposed to call a match type that can include plurals, misspellings, different word order, different function words, and now different words altogether “exact”? During a session at SMX
Cast your vote: Let’s give ‘exact match’ real meaning with a new name Read More »
Google’s exact match keyword targeting used to mean one thing: the keyword had to match exactly whatever query the searcher used. Then close variants came into the mix, and that definition has steadily morphed over the past few years. First including plurals, misspellings and other similar variants came in 2014 and then different word order
Google’s exact match close variants expand again: Now include same meaning variations Read More »
What is success? It’s a big question. Many times we compare ourselves to others to define it. Is it an expensive car? A big house? Designer clothes? Money? Successful business? Overseas holidays? The price of materialism is often anxiety. We are worried about losing “stuff” in the future. Failing tomorrow. We question our past successes.
What Life’s Taught Me About the True Meaning of Success Read More »
Almost every company in the United States has organizational change wrong. They believe “culture” is about having a list of values. Culture is not about having a list of values. Nor is leadership about charisma. The reason organizations fail at their primary task (which is delivering value and delighting customers), is because they fail to
Your Employees Don’t Need Rewards, They Need Meaning and Connection Read More »
Digital branding visuals to help measure and deliver purpose What’s the point of it all? Since the dawn of humankind, people have agonized over that highly emotive question. As we steadily slip and slide towards the second decade of the 21st Century, more than ever that question is pivotal. In the sandstorm of why…how…what… when…who…
Measuring and delivering digital brand purpose and meaning Read More »
There are several processes that make (or break) a business. Perhaps the most important of these is the process that goes into your marketing and sales pipeline. This is where your leads turn into customers, where your main revenue comes from. Your marketing and sales pipeline refers to the stages that your sales rep goes
What Is The Meaning Of Pipeline in Sales and Marketing? Read More »
What do you think of when you hear the word design? You probably think about finely crafted objects that you can hold in your hand, or maybe logos and posters that visually explain things. What you might not immediately think of is the kind of design that you use every day, but don’t give much
