Brand logos are highly memorable and become a symbol of your company, service and products. This is why you need to create a good one All Read More
brand development
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand Read More
A brand is the face of a business, it's what the public sees when they look at your company and it's incredibly important When it comes Read More
If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is Read More
When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is Read More
Some of the best brands set themselves apart in their industry by coming up with creative brand names. Here’s what we can learn from them If Read More
Learn how to use Porter’s 5 Forces to assess your company’s marketplace viability and learn where the power lies between you and your customers Porter’s 5 Read More
Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has Read More
In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle Read More
6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers Read More