brand development

Design mistakes that can cost your branding

If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling. In other words, visual branding is the first step

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How to adapt your brand identity to better match your customers

When your employees fail to understand your brand identity, it is nearly impossible to communicate it effectively to your consumers Establishing a strong brand identity is like building a healthy relationship – you have to believe in yourself before anyone else can do the same. However, getting your sales team, customer service team and every other department

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The guide to digital branding for local businesses

Whether it’s the strategic partners, customers or employees themselves, digital branding relishes the all-encompassing feeling of a digital businesses profile Digital Branding, as a term, has been coined as the cornerstone of modern marketing technique, where various digital channels and assets are used to communicate a brand’s positioning in the ecosystem as part of the

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The evolution of search: succeeding in today’s digital ecosystem – part 2

In the first part of our discussion on the evolution of search, we looked at the change in customer behaviors, which has led to a struggle between search engines and apps to remain relevant. We also started to dissect key parts of the new digital ecosystem, looking in detail at the most obvious manifestation of

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Online Brand Experience | How to create a killer online brand experience?

6 Keys to building a better online brand experience for your customers. Online brand experience and customer experience is a widely discussed topic amongst brand managers and marketers, and for good reason — customers who have a better brand experience with one brand over another will naturally veer toward the brand they favour when making

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