Media

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look …

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How to Conduct a Social Media Audit (Includes Free Template)

SEO BLOG / By Good To SEO

If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social …

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How to Design an Efficient Social Media Approval Workflow

SEO BLOG / By Good To SEO

Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re …

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High School Students and Alumni Are Using Social Media to Expose Racism

Technology NEWS / By Good To SEO

“I get a lot of DMs from people sending racist things their classmates have said online, things people have said in livestreams, on Snapchat stories,” she said. “If I have their Instagram or Snapchat, I’ll post that along with their racist behavior because I believe in having productive conversations. My aim is not to send …

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How to Write Short Stories on Social Media for Better Clicks

SEO BLOG / By Good To SEO

You want your social media content to convert. The problem is that all your competitors want the same. With over 90% of American companies that have at least one social media profile, it’s never been more challenging to engage users and turn them into loyal followers.

How Social Media Has Changed Civil Rights Protests

Technology NEWS / By Good To SEO

This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. Omar Wasow is steeped in both social media and the civil rights movement of the 1960s. And he marvels at how the two have melded in the current demonstrations against racial injustice and police brutality. Wasow, a …

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Social Media Giants Support Racial Justice. Their Products Undermine It.

Technology NEWS / By Good To SEO

A YouTube spokeswoman, Andrea Faville, said that Mr. Saladino’s video had received fewer than 5 percent of its views this year, and that it was not being widely recommended by the company’s algorithms. Mr. Saladino recently reposted the video to Facebook, where it has gotten several million more views. In some ways, social media has …

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Twitter labels Trump video tweet as manipulated media, continuing its crackdown on misinformation

Technology NEWS / By Good To SEO

“Racist baby probably a Trump voter,” the headline then says in a subsequent screen. The video then cuts to the original clip of the children hugging, and then cuts to the message “America is not the problem. Fake news is.” The label is the latest flash point in an increasingly contentious debate over tech companies’ …

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Twitter Labels Trump Tweet About ‘Racist Baby’ as Manipulated Media

Technology NEWS / By Good To SEO

OAKLAND, Calif. — Twitter added a warning to a post from President Trump about a racist baby on Thursday, saying it contained manipulated media designed to mislead people. Mr. Trump’s tweet, which he posted earlier on Thursday, featured a video of two toddlers running down a sidewalk. The video had been altered to appear as …

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Optimize or Advertise? Comparing Organic vs. Paid Social Media

SEO BLOG / By Good To SEO

They say, “The best things in life are free.” Which I never thought was necessarily true. I mean some of the best things are free — love, sunshine, fireflies, and whatnot. But there are a lot of awesome things that cost money — nunchucks, BMX bikes, DVDs of the movie Kung Fu Panda 3.

Universities Step Up the Fight for Open-Access Research

Technology NEWS / By Good To SEO

For advocates of open research, these sorts of deals are potentially a good step. “It gets us closer to an ideal where everything is open-access,” says Michael Eisen, a geneticist at UC Berkeley and cofounder of the Public Library of Science, or PLoO, a major group of open-access journals. (He’s not involved in the UC …

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The Start-to-Finish Guide to Writing a Social Media Proposal

SEO BLOG / By Good To SEO

Whether you’re providing social media management, marketing, or consulting services, the crucial step in winning a client is sending out a business proposal.