Media

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy

Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look …

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High School Students and Alumni Are Using Social Media to Expose Racism

High School Students and Alumni Are Using Social Media to Expose Racism

“I get a lot of DMs from people sending racist things their classmates have said online, things people have said in livestreams, on Snapchat stories,” she said. “If I have their Instagram or Snapchat, I’ll post that along with their racist behavior because I believe in having productive conversations. My aim is not to send …

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Social Media Giants Support Racial Justice. Their Products Undermine It.

Social Media Giants Support Racial Justice. Their Products Undermine It.

A YouTube spokeswoman, Andrea Faville, said that Mr. Saladino’s video had received fewer than 5 percent of its views this year, and that it was not being widely recommended by the company’s algorithms. Mr. Saladino recently reposted the video to Facebook, where it has gotten several million more views. In some ways, social media has …

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Twitter labels Trump video tweet as manipulated media, continuing its crackdown on misinformation

Twitter labels Trump video tweet as manipulated media, continuing its crackdown on misinformation

“Racist baby probably a Trump voter,” the headline then says in a subsequent screen. The video then cuts to the original clip of the children hugging, and then cuts to the message “America is not the problem. Fake news is.” The label is the latest flash point in an increasingly contentious debate over tech companies’ …

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Twitter Labels Trump Tweet About ‘Racist Baby’ as Manipulated Media

Twitter Labels Trump Tweet About ‘Racist Baby’ as Manipulated Media

OAKLAND, Calif. — Twitter added a warning to a post from President Trump about a racist baby on Thursday, saying it contained manipulated media designed to mislead people. Mr. Trump’s tweet, which he posted earlier on Thursday, featured a video of two toddlers running down a sidewalk. The video had been altered to appear as …

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