By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting […]
Email Marketing vs. Social Media: Which is Better? | AWeber Read More »
30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on
How social media influence 71% consumer buying decisions Read More »
This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. We’ve all seen social media used to shame people we disagree with. Those milliseconds of tsk-tsking might feel good, but I doubt they’re helpful. Then my colleague Natasha Singer told me about pandemic shaming I can get
Twitter has labeled a tweet by White House director of social media Dan Scavino as “manipulated media” today. The original, unaltered video shows Harry Belafonte asleep in an interview with a local TV station. The video shared by Scavino replaces Belafonte’s face with Democratic presidential candidate Joe Biden. The Scavino video has been seen more
Twitter labels deepfake video shared by Trump aide as ‘manipulated media’ Read More »
Launched in April 2020, Jot Coffee, a newly launched DTC (direct-to-consumer) coffee brand, has quickly picked up steam as the new at-home coffee brand that delivers an exceptionally delicious experience, both in-person and digitally. But how did they manage to generate so much interest and excitement for their launch? Read on for a behind-the-scenes look
How to Pre-Launch on Instagram: The Inside Story of Jot Coffee’s Social Media Strategy Read More »
If you’re using social media to market your business, you need to understand how to perform a social media audit. Don’t be alarmed—a social media audit is nowhere near as scary as it sounds. But it is a critical part of developing or updating an effective social media marketing plan. An audit of your social
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Social media mistakes happen — but they don’t have to. Setting up an efficient social media approval workflow decreases the risk of publishing errors. And the risk of sending out content that is off-brand or low-quality also decreases. Maybe it’s happened to you. You notice a spelling mistake after you’ve sent a Tweet. Or you’re
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“I get a lot of DMs from people sending racist things their classmates have said online, things people have said in livestreams, on Snapchat stories,” she said. “If I have their Instagram or Snapchat, I’ll post that along with their racist behavior because I believe in having productive conversations. My aim is not to send
High School Students and Alumni Are Using Social Media to Expose Racism Read More »
You want your social media content to convert. The problem is that all your competitors want the same. With over 90% of American companies that have at least one social media profile, it’s never been more challenging to engage users and turn them into loyal followers.
How to Write Short Stories on Social Media for Better Clicks Read More »
This article is part of the On Tech newsletter. You can sign up here to receive it weekdays. Omar Wasow is steeped in both social media and the civil rights movement of the 1960s. And he marvels at how the two have melded in the current demonstrations against racial injustice and police brutality. Wasow, a
How Social Media Has Changed Civil Rights Protests Read More »
