Don’t just write a campaign; get down and dirty in the digital muck
Have you seen The Guardian’s new brand film, “Hope is power”? If not, you should, because it’s a great piece of work that is beautifully filmed while effectively conveying a simple message of how journalism can empower and bring optimism. I hope MullenLowe’s Laurence Green has seen it. Last week, he warned that ad agencies have […]
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