Obsess

Forget SEO ‘link building’ – three metrics PR people should obsess over instead

The tweets are getting more frequent and the journos more irritated as link “requests” (read: begging) come through after every brand mention – my personal favourite being a link request for a mention of “William Hill” in a store burglary piece… Our website once reported about a robbery at a local William Hill. …

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6 Time-Saving Apps and Tools Marketers Obsess Over

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes I’m always scouring Feedly, BuzzSumo, Twitter, …

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