Chief Content Officer Magazine

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update …

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What It Is and Why You Need It

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice, published by Rosenfeld Media and copyright by Real Story Group. Since the turn of the millennium, digital media of all kinds have become an increasingly significant part of our everyday experience. Every …

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Actor Brings Community Model to Content Creation

Don’t be fooled by his moniker on HITRECORD, the collaborative production company he founded with his brother in 2004. Actor, director, writer, and producer Joseph Gordon-Levitt is anything but a regular Joe. His acting career already spans three decades and includes a long list of popular and acclaimed TV shows and movies: 3rd Rock from …

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6 Time-Saving Apps and Tools Marketers Obsess Over

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes I’m always scouring Feedly, BuzzSumo, Twitter, …

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Can Account-Based Marketing and Content Marketing Get Along?

Editor’s note: The sales and marketing relationship isn’t always hearts and roses. Account-based marketing can change that, as Joe Chernov recently explained to Chief Content Officer magazine’s Jonathan Crossfield. This article recaps his comments. Account-based marketing arose to address a massive shortcoming in the classic content-driven demand-gen model: It takes a long time for a company …

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What’s Accuracy Got to Do With Social Media?

You may be familiar with the oft-quoted line attributed to Mark Twain, “A lie will fly around the whole world while the truth is getting its boots on.” It’s cropped up quite a bit over the last couple of years in discussions about fake news and alternative facts. Twain’s words seem a particularly apt description of …

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