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During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies
SMX Overtime: Here’s how multi-location brands can manage their local listings Read More »
Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do
SMX Overtime: When to use PPC automation (and when not to) Read More »
As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring
SMX Overtime: Managing Google My Business profiles, reviews and more Read More »
During my “YouTube success stories for marketers” session at SMX East, attendees asked questions about how to leverage video assets to engage customers and broaden the reach of YouTube campaigns. Below I answer a few of the questions asked during my session. Q: We want to test paid ads on YouTube for performance, but our
SMX Overtime: Broaden your reach with YouTube campaigns Read More »
At the SMX East conference I spoke on the topic of voice, and in particular, I discussed how to go about building a personal assistant app. During the Q&A for that session there were a few questions that went unanswered, and in today’s post I will address five of them. In the first of those
SMX Overtime: Opportunities and challenges for conversational voice search Read More »
During my “Managing Search Terms In A New Match-Type World” session at SMX East, attendees asked questions about match types, negative keywords, using pivot tables and more. Below I answer a few of the questions asked during my session. Before the exact changes, we had synonyms as separate keywords. With the recent changes, should we
SMX Overtime: Here’s how to take control of your account ad groups and search terms Read More »
Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing)
SMX Advanced Overtime: Your questions answered about webspam and penalties Read More »
Last month at MarTech East, I was practically tickled pink to be able to present “From Wild West to Business Best: Tales of a New MarTech Team.” This presentation walked through how SAP Concur built a martech team from the ground up in one year. It was so exciting to be able to share it
MarTech Overtime: Building a new martech team from scratch Read More »
Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC
