The martech landscape, as defined by Scott Brinker, has evolved from 150 companies in 2011 to approximately 7,000 companies in 2018. Scott Brinker unveiled the latest edition of the Marketing Technology Landscape Supergraphic at the annual MarTech West Conference on April 4. Almost immediately, he sparked one of the most talked about questions at MarTech […]
MarTech Overtime: Have we achieved peak martech in 2019? Read More »
Senior Associate at Red Ventures, Sean Murphy, spoke at the SMX West session, “The Text Ad Reboot: How To Evaluate & Manage Your Current Options” in San Jose. Questions emerged about how to win clients over with responsive ads as well as experimenting with new ad formats and trying new things with hard-close ads. How
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Senior Digital Marketing Manager at ThriftBooks, Seth Meisel, offered his insight as a performance marketer for B2C e-commerce websites during the “Aligning Your Marketing With Your Customer’s Journey” session at SMX West. He also offered a first-hand experience about how working with multiple stakeholders with differing agendas and goals can be a lesson in diplomacy.
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Kristopher Jones, founder and CEO of the digital marketing agency LSEO.com, shared his expertise during the “Maximizing Visual Search Potential” session at SMX West. Jones offers tips for making budget-friendly videos and why indicators point to good visual design leading to higher search rankings. Making videos is expensive. Please share some quick tips to make
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General Manager of Perficient, Eric Enge, explained how to construct a mobile-friendly SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Attendees wanted to know about page speed, ranking, interstitials penalties and how SEO for the mobile-first index is different from traditional SEO. Doesn’t designing a
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I was pleased to be able to take the stage with Greg Sterling, Dana DiTomaso, and Conrad Saam for “The New Realities of Local Search” at SMX West in San Jose. The SMX team has shared some of the questions asked during the session, and I’ll do my best to channel the collective wisdom of
Senior Director of SEO at Apartments.com, Jordan Silton, was a panelist during the SMX West “Enterprise SEOs, Unite!” session. Tactical and technical approaches for large enterprises were discussed during this session and attendees had a lot of questions. Jordan took the time to answer some of them for us. Q: What’s the best way to
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Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San Jose. A lot of questions around credibility, authority and ad transparency were submitted by session attendees, so Lily took the time to answer them for us.
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