Paperclips

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Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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Snapchat launches new features, including Paperclips for links within Snaps

Snapchat is taking a step that Instagram simply hasn’t, with new features on both its iOS and Android app that include allowing marketers and any content creators to add links to their Snaps. The most notable announced feature is Paperclips, allowing users to attach websites to Snaps, simply by tapping the Paperclip button within the …

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