Brands in the consumer appliances sector weathered the COVID-19 pandemic relatively well—especially those with a strong online presence. For example, UK online retailer AO World saw sales increase by over 60 percent in 2020, and is now pouring those profits into improving their brand awareness and conversion rates. Research suggests that brands like AO will encounter […]
It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable goods. While peak season sales embrace Black Friday, Cyber week, Christmas week and post-Christmas promotions, it’s increasingly difficult for retailers to set the
There is a myth that during peak email sending season, ISPs (such as Gmail and Yahoo), change their filtering algorithms to become much stricter in preparation for the oncoming onslaught of emails sent during the holiday season. In reality, it’s more likely that senders sometimes throw caution to the wind by breaking email best practices
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The onslaught of holiday shopping surveys has begun. And consultancy Deloitte is out of the gate early with its 2019 holiday retail survey. Keep in mind that consumer surveys are aspirational and don’t always align with real-world behavior. Still, they reflect consumer intent and are worth paying attention to as a directional indicator of important
Holiday shopping to ‘peak’ early, be more mobile and less social – survey Read More »
If you’re a fan of stargazing, you’ll be happy to hear that one of nature’s most stunning astronomical events is lined up for this week. The Orionid Meteor Shower takes place every year around mid-October, providing you with the perfect opportunity to see a shooting star. With up to 20 meteors every hour, the Orionid
When does the Orionid Meteor Shower peak in 2019 – and what time is best to watch? Read More »
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The martech landscape, as defined by Scott Brinker, has evolved from 150 companies in 2011 to approximately 7,000 companies in 2018. Scott Brinker unveiled the latest edition of the Marketing Technology Landscape Supergraphic at the annual MarTech West Conference on April 4. Almost immediately, he sparked one of the most talked about questions at MarTech
MarTech Overtime: Have we achieved peak martech in 2019? Read More »
SAN JOSE, CA — The number of companies encompassed in the famous Marketing Technology Landscape did not grow by double digits for the first time in eight years, with the 2019 Marketing Technology Landscape including 7,040 companies, an increase of just three percent from 2018. Lead author and MarTech Conference chair Scott Brinker, unveiled the 2019
Hello peak martech: 2019 Marketing Technology Landscape growth slows for first time Read More »
