Reading time: 4 mins How does the rise of promiscuous decision making affect the way we approach consumer insights? New proprietary research has uncovered variances in shopping behavior that are directly linked to brand category, spelling dramatic consequences for brand equity research. This suggests that there is power in moving away from brand-focused to consumer […]
Thursday 9 January 2020, 7:00 am Editor’s Note: Who owns the data? For much of my career in survey research, it was an easy question to answer: the client owned the data, but not the names of the survey participants. That was confidential. Now, in the digital world, attaching all kinds of personal data to specific individuals
Data Scandals in the Age of GDPR: Changing our Perceptions of Data Read More »
Friday 10 January 2020, 12:45 pm Editor’s Note: Insights That Work is a showcase of how the GRIT Top 50 Most Innovative Suppliers create solutions to some of the biggest challenges in insights today. This year’s edition provides case studies on brands like Nestle, Shell, Frito-Lay, and more. Challenge After many structural optimizations, a retailer’s value perception continued to
Drive Perceptions of Value Through In-Store Pricing Signage Read More »
Monday 21 October 2019, 7:00 am Marketers face a real conundrum when it comes to personalization and privacy; consumers want personalization but are wary of businesses harvesting the data needed to achieve it. This is commonly referred to as the personalization paradox, and there’s no shortage of evidence to illustrate just how much-personalized experiences impact the
The Personalization Paradox: Transforming Consumer Perceptions with Declared Data Read More »
Amin Nasser, Chief Executive Officer of Saudi Aramco, whose shareholder is a sovereign nation, weighed in this week with a warning against U.S. and European activist shareholders who are making demands of the world’s largest publicly traded oil companies. Nasser told an industry audience in London that the oil industry faces a “crisis of perception”
Most B2B buyers have a positive view of B2B vendors but don’t think salespeople generally exceed expectations, according to recent research from the Miller Heiman Group. The report was based on data from a global survey of 500 B2B buyers who work for companies with $250 million or more in annual revenue and who make purchases
B2B Buyers vs. B2B Salespeople: Views and Perceptions Read More »
When was the last time you tried to define or explain a commonly used industry phrase or term? For example, how would you define the phrase “pain points?” I might say to you, “What do you see as the pain points with this client?” Maybe you would see “pain points” as issues that may negatively
Update these 3 organizational buzzwords to shift perceptions Read More »
