You just can’t win, say many CEOs. Take a stand on almost any socio-economic issue today and you will delight many, but offend others. While our society has become so…
branding
5688709 / Pixabay It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape….
Marketers have long known the importance of brand, and we’ve developed an appreciation for how company culture impacts things like customer experience and productivity. What brand leadership expert and author Denise…
You may have heard of brand archetypes before, but have you ever really stopped to consider how they apply to your brand? Or how they might influence your positioning strategy…
Netflix’s PR strategy is shown perfectly in “A great day in Harlem” video marketing campaign On June 28th Netflix released the unannounced video marketing campaign entitled, “A great day in…
Whenever you read about genius branding or brand storytelling, you always hear about titans like Apple and Nike. While these brands are certainly talented, it can be a little disheartening…