Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships […]
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The concept of branding is not something that is traditionally thought of as part of the HR team’s remit. Usually, branding is considered the sole responsibility of the marketing department, but you might be surprised by how the HR team can influence and improve branding. This is because the stronger and better a company’s branding,
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“Your brand is what people say about you when you’re not in the room” ~ Jeff Bezos, CEO of Amazon. What’s the first thing you do when you’re considering a product or service? If you’re like most people, you read online reviews so you’ll know if a company is worth your time and money. This
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Your company’s brand is one of your business’ top assets. A strong brand involves consistency in customer experience and perception. It’ll help build recognition, awareness, and boost sales. According to research, 59% of customers purchase new products from familiar brands. But it’s difficult to compete with huge brands, which have a loyal customer base and
By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B
Often brands that are prepared to be open and to engage with their customers are more successful than those who maintain a strict wall of professionalism and formality. The reason for this is that as humans have an innate desire to interact and connect with other humans, so when we can see the people behind
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Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when
When entrepreneurs start a business, their goal is for it to keep running forever. With that in mind, have you ever wondered about the oldest company in the world? A new and incredible infographic (with some great graphics) from Businessfinancing.co.UK thoroughly answers that question. If you say the oldest company is 100, 200, 500, or
Employees are the backbone of your organization. However, they’re not just the people that complete projects, they’re also ambassadors in your organization. These individuals know the ins and outs of your products and services and are the first point of contact for anyone who wants to know more about what you do. What’s more, they
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89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or
