There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of …
When you think of Coca Cola, Nike, or even Kardashian, what comes to mind? They’re all names that have become synonymous with a look, an activity, or a lifestyle. We’re talking about branding, baby, and it’s something that every business or professional should know. What is Branding? In one word, a brand is everything. It’s …
United States Postal Service (USPS), Amazon and Google are ranked as the most trusted brands in America according to a survey conducted by Morning Consult. The three companies beat out others that include institutions, public figures, and ideas. The State of Consumer Trust report surveyed some 1,670 individuals to rate 2000 brands on how they …
USPS, Amazon, Google the Most Trusted Brands – Lessons Learned Read More »
People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth. Helping employees to feel more …
15 Non-Intrusive Ways Employees Can Help With Branding Read More »
So you’ve come up with a great idea for a new project – it could be a mini course, an e-book or even a new website – and you know how to build it. Well, let me break it to you: your job is not done when you build it. Your journey has just started. And it …
An Actionable Checklist to Prepare to Launch a New Marketing Project Read More »
Everybody has a story. How you tell yours could make the difference between converting leads and driving traffic in the other direction. One of the most effective ways of making a true emotional connection – the kind that earns trust – is to tie your story to the buyer’s journey. What is the Buyer’s Journey? …
