Maybe there will never be an end to the talk about brand safety in the media industry – and that’s a good thing. I have spent the past ten years…
branding
A single tool can centralize efforts, simplify complex processes, and ensure the effective utilization of data Regardless of new digital opportunities, companies still struggle with their brand development. A recent…
Rebranding is not something that a company faces regularly so when it’s done it has to be done properly. The process requires a lot of work and attention to many…
By now, you’ve seen the recent Nike ad—and the multitude of derivative pieces that followed. And we all have our opinions on it. Now that the dust has settled, those…
Every time you see the news there is another story of a person’s or company’s reputation at risk–or worse. The growing risk from a tarnished reputation undermining the value of…
Logos make the business world go ‘round. It is no secret that most people are more likely to recognize a logo over other historical and relevant images. Logos have become…