branding

How Gen Z Influencers Can Help You Build a Transparent Brand

Instagram influencers are taking social media by storm, and it seems like marketers and the public can’t get enough of them. In marketing circles, the din surrounding social media influencers is growing louder by the minute. More and more, marketing professionals are talking about industry topics such as branded content ads, sponsorships and paid partnerships …

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How Your HR Team Can Assist in Building an Extraordinary Brand

The concept of branding is not something that is traditionally thought of as part of the HR team’s remit. Usually, branding is considered the sole responsibility of the marketing department, but you might be surprised by how the HR team can influence and improve branding. This is because the stronger and better a company’s branding, …

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What Kind of Marketer are You?

Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when …

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21 Inspirational Branded Content Examples

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It’s cheaper than traditional marketing. It’s easier to do than advertising. It’s more popular with people (i.e. your audience) than the above two points. In case you’re one of the 11% or …

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The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of …

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