“Your brand is what people say about you when you’re not in the room” ~ Jeff Bezos, CEO of Amazon. What’s the first thing you do when you’re considering a product or service? If you’re like most people, you read online reviews so you’ll know if a company is worth your time and money. This …
5 Ways Negative Reviews are Positive for Your Business Read More »
Your company’s brand is one of your business’ top assets. A strong brand involves consistency in customer experience and perception. It’ll help build recognition, awareness, and boost sales. According to research, 59% of customers purchase new products from familiar brands. But it’s difficult to compete with huge brands, which have a loyal customer base and …
By Emily Johnson Some people believe that developing a strong brand is less important to B2B companies than it is to B2C companies, who must work to gain the trust of individual consumers. But, the truth is, branding is as important to B2B success as it is in any business. Some of the misconceptions about B2B …
Often brands that are prepared to be open and to engage with their customers are more successful than those who maintain a strict wall of professionalism and formality. The reason for this is that as humans have an innate desire to interact and connect with other humans, so when we can see the people behind …
How to Humanize Your Brand and Connect with Customers Read More »
Cyndi Lauper and Cindy Crawford, two 80s icons who are still going strong. Though their styles and approach may be completely different, they’re both smart business women who’ve created brands that remain relevant and diverse 30-odd years later. The Tale of Two Cindies proves that women rock at any age. It also demonstrates that when …
When entrepreneurs start a business, their goal is for it to keep running forever. With that in mind, have you ever wondered about the oldest company in the world? A new and incredible infographic (with some great graphics) from Businessfinancing.co.UK thoroughly answers that question. If you say the oldest company is 100, 200, 500, or …
