Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a…
branding
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A New Way To Think About Social Media Influencers Amtrak has a new twist on the classic social media influencer strategy. As part of its new #AmtrakTakeMeThere promotion, Amtrak is willing to…
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As technology arcs toward sophisticated innovation, minimalism is on the rise. Designers are embracing the sleek over the spartan in hopes of developing experiences that offer better usability while maintaining…
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Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away…
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At no other time of year do viewers look forward to TV commercials with such ardor. Whether those ads actually work as marketing is up for debate, but the cultural…
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Client in-housing has always been a factor for agencies, but the availability of ad tech and martech, the rise of automation and data management requirements have added new pressures. Half…