branding

The Power of The Human Element in Marketing

There’s no denying that we live in a digital age of marketing funnels, landing pages, email marketing, social media campaigns, content strategy, brand identity, digital analytics, and inbound and outbound marketing. But it’s crucial that we don’t lose sight of the fact that brands are still selling to real human beings at the end of …

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USPS, Amazon, Google the Most Trusted Brands – Lessons Learned

United States Postal Service (USPS), Amazon and Google are ranked as the most trusted brands in America according to a survey conducted by Morning Consult. The three companies beat out others that include institutions, public figures, and ideas. The State of Consumer Trust report surveyed some 1,670 individuals to rate 2000 brands on how they …

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