People love to say email will soon be dead, but marketers know that’s far from true. Email remains one of the most effective channels for driving sales and building lasting relationships with customers. Consider the following stats: Email has the highest ROI of any digital channel, raking in $38 for every $1 spent; 73% of […]
Let’s be real: Nobody enjoys buying insurance—from car to home to health… Buying insurance is a reminder to consumers of what can go wrong in their lives, and complicated products don’t make choosing the right one easy. Those are just two challenges insurance marketers have, but they are also two reasons those marketers need to
Insurance Marketing: More Phone Calls for More ROI Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Digital advertisers should regularly monitor and improve their ad spending. Having a solid understanding of the online-to-offline impact of your digital advertising efforts will help you make better marketing decisions. One of the metrics that you should consider
The Secret to AdWords, Facebook, and Display ROI: Phone Call Conversions [Webinar] Read More »
As you’ve probably noticed in recent days, iPhone rumor season has hit fever pitch. The conventional wisdom is that there will be three iPhones this year instead of the traditional two. The “iPhone 7S” and “iPhone 7S Plus” would be the traditional “S phone” upgrades we get in odd-numbered years, keeping the same basic design
The iPhone 8 name game: What will Apple call its new phone? Read More »
Want to make it easier for customers to connect with you? Make sure you update your phone number in online directories. It turns out these are found to be the most popular means to obtain contact numbers. That’s according to new research by National Cellular Directory, a Minneapolis-based information commerce search engine. Data compiled by the
YouTube, the second largest search engine after Google, offers extremely powerful search commands but there’s one important search functionality that YouTube is yet to include in its mobile app for both Android & iPhone. You cannot search for videos within a specific YouTube channel while using YouTube on a mobile phone or tablet. For instance, if
How to Search Videos within a YouTube Channel on your Mobile Phone Read More »
I’m a huge fan of email marketing. It’s been very helpful for FringeSport. I addressed email marketing, in fact, in my previous two posts: “Lessons on starting an email list” and “How to get your first 1,000 email subscribers.” However, I’m also a huge fan of the phone. And that brings me to my main
If you click an email link on a webpage, it opens your default mail program. Similarly, you can make phone numbers on your website “callable” meaning when someone clicks the phone number, it will launch the dialer on their mobile phone and initiate dialing of the specified phone number. It is recommended that you make
How to Make Phone Numbers Callable in Google Sheets with Telephone Links Read More »
