People will be able to use Target’s app to scan items in the real world and find similar products sold by the retailer. Pinterest has signed a deal with Target to license its visual search technology, Lens, the retail brand announced on Monday. In exchange for a multiyear ad spend commitment, Target will be the exclusive […]
This is a guest post by Larry Alton If you’re a ‘picture paints a thousand words’ kind of person, then Pinterest may be a great option for you. Its tight-knit community and visual focus make it an ideal board for circulating and popularizing your ideas. And while it may not be as popular as Facebook and Instagram,
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Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social network/visual search engine.
Pinterest opens self-serve version of Pin Collective branded-content program Read More »
While it may not compare with the size and scale of Facebook, Pinterest is steadily growing its user base, and is becoming a much bigger consideration for marketers, particularly those in the B2C sector. The platform reached 175 million users back in April, and now, Pinterest has announced that their community has expanded to 200
Pinterest Grows to 200 Million Monthly Active Users [Infographic] Read More »
It may not have augmented reality face filters or live-streaming, but Pinterest has steadily been going about its business, building the platform into a highly influential shopping companion. Indeed, recent data suggests that Pinterest drives higher purchase intent than any other social platform, with some 93% of active Pinners using the platform to plan for
How Pinterest Influences Style and Fashion Purchases [Infographic] Read More »
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Pinterest is a great social media and marketing tool for retailers. It is easy to use and can be seamlessly integrated into a current ecommerce website. Pinterest is the second largest referral traffic driver to retail sites, and 93 percent of its users are on the social site to plan for purchases. Pinterest’s estimated 100
Pinterest for Retailers | Independent Retailer Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google lite app, Bing dynamic search ads & Pinterest zoom Read More »
While businesses are pouring all their resources, time and money into Google and Facebook, they are ignoring one of the most underutilized platforms out there: Pinterest. The site where many go to find recipes and scope out DIY projects is actually one of the most effective marketing platforms out there right now. By using Pinterest
3 Super Simple Pinterest Strategies to Quickly Grow Your Website’s Traffic Read More »
A year after Pinterest first started testing promoted video, the platform’s now opening the option to all advertisers, giving brands a new way to connect with the Pinterest audience. As you can see, Promoted videos – which now autoplay – stand out in the feed and have more capacity to grab attention as users scroll
Pinterest Rolls Out Promoted Video to All Advertisers Read More »
