Plummet

Trivago Could Kill Controversial Ad Feature That Caused Its Fortunes to Plummet

Trivago said it is working with its largest advertisers, including Booking Holdings and Expedia Group, on changes that could eventually cause it to eliminate a controversial “relevancy assessment,” introduced in 2016, that wreaked havoc with Trivago’s financial performance. In its second quarter financial results announcement, Trivago stated “we have recently been working with our largest …

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No surprise: Clicks plummet when images, article info stripped from news results in SERP

Last month Google ran an experiment “to understand what the impact of the proposed EU Copyright Directive would be to our users and publisher partners.” News search results showed links but no descriptions or images, incomplete story titles and site titles without any context. The naked SERP. The experiment previewed changes in the SERPs that …

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Advertising Industry Prepares for Plummet

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert muses on inventing our best possible villain. In the news, we discuss the …

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