Content Marketing Examples

Content Marketer of the Year Shares the REI Story

Leadership. It’s a lively mix of team building, innovation, excellence, humility, and results. These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer …

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3 Graphic Design Tips for Non-Designers

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a …

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How to Take Your Travel Content on a Better Trip

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. I’ve heard there are people who believe that “getting there is half the fun.” But to me, everything that happens between my decision to leave my house and my lying on a beach chair with …

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How to Make Buyer Personas That Really Satisfy

“These buyer personas will help you craft killer content for our client’s audience,” they told me. They were wrong. You see, “Marketing Agency X” (unnamed for reasons which will soon become clear) would send us four-page buyer persona descriptions. Each one delved deep into the fictional lives of the characters they had created for their …

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How to Get Content Marketing Right in E-Commerce

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. A lot of the rules change when you move to the B2C sector, and still more change when you talk about businesses operating on the online marketplace. …

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The Most Important Question to Ask Before Launching a Podcast

Marketers everywhere are deciding if launching a podcast makes sense for their brands and their goals. There’s a lot to consider, and therefore, a ton of questions to ask. But one question is the most foundational and crucial thing to ponder – and I don’t see marketers asking it often enough: “Are you any good …

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