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Content marketing trends

It’s Time to Put the ‘Marketing’ Back in ‘Content Marketing’

Content marketing has, undeniably, grown dramatically in popularity over the last decade. With that has come confusion about what it is and what the goals of it are. When I started in SEO and digital marketing in 2009, there was no concept of “content marketing”. Companies still weren’t convinced they could make money with a

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Much of SaaS marketing is about reducing churn

How to Put Together a Top-Tier SaaS Marketing Strategy

The SaaS (software-as-a-service) space is anything but static. Sounds like an understatement, right? In fact, recent data from Blissfully notes that the average business should expect almost half of their software stacks to change within the next two years. Translation? Customers are cycling through SaaS products like crazy. Even so, the cloud market is scheduled

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Einride raises $25M to put more of its T-Pod autonomous trucks on the road

Einride AB, one of the few European startups competing in the race to develop driverless trucks, today revealed that it has secured a $25 million funding round to support expansion plans. Sweden-based Einride is commercializing an autonomous, electric freight hauler called the T-Pod (pictured) that weighs 26 metric tons and looks radically different from the traditional

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Grammarly gets $90 million boost to put toward technology, product development

Grammarly has received $90 million in its latest round of funding, led by returning investor General Catalyst, with help from IVP and other new investors. The money will go towards advancing the technology that enables the AI-powered writing assistant platform, as well as product development initiatives to support enterprise clients, the company said. Why we

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Teens’ Touchscreen Typing Speeds Put Their Parents Attempts to Shame

Young folks typically mark themselves out from older generations through their slang, the way they dress, their attitudes to key social issues, and the entertainment they consume. But when it comes to today’s teenagers, there’s one more marker: The speed at which they can type on a touchscreen mobile device. According to a new large

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Self-driving wheelie bin will put itself out on bin day so you don’t have to

Remembering to put the bins out is one of life’s constants that we always manage to forget. You return home to find your bin still overflowing with weeks worth of rubbish, knowing you’re in for another fortnight of jumping on cereal boxes to squeeze even more in. If all this sounds a bit too familiar,

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Parents should put down their phones and help solve Australia’s writing crisis

To grab how we arrived at this level, it is worth exploring the utilization of workmanship, teacher skill and goal in writing. Contrary to in vogue perception, abilities is section of the realm. Drawing and writing with a pen or pencil taps all substances of the studying brain without delay: visual, kinesthetics (the act of

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